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Consumerism

Project type:

CLASS PROJECT

Role:

Sole creator of the entire project

Technologies used:

Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Sound Forge

Date:

January 2021

This work deals with the impact of the hyper-consumer life of today’s society on the environment. It consists of 4 posters and a video, pointing to the constant encouragement of people to own more and more. Each poster is addressing a specific issue tied to consumerism. Accompanied by boldly edited photographs of litter found in my neighbourhood and recognizable sale slogans, they serve as a visual commentary on our propensity for unnecessary ownership. The video is a dynamic version of static posters, incorporating elements like found footage, After Effects animations, and personal clips. Set to a deliberately slowed-down and edited track (Plague by Crystal Castles), the video points to a slow solution to the environmental problems caused by the surplus in our society.

© 2025 by Adela Lujza Lučenič

  /\_/\

 ( o.o )

  > ^ <

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